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Ad Control Panel

What is the Ad Control Panel?

All advertising activity happens in your Ad Control Panel. From here you will create ads, deliver submissions, receive invitations to advertise and monitor deliveries, budget and spending.

How do I create a BeamAd?

Click on the 'Adverts' link in the main menu to take you to the Ad Control Panel. From here select the 'Create Ad' button at the top of the panel. You will be presented with 4 tabs under the heading Create Ad Submission, the first of which is 'Create Ad'. Fill out the headline, body and URL fields and click the 'Target Ad' button or tab.

Why is my advert limited to 130 characters?

Most major text advertising systems use a 130 character system in order to gain maximum user absorption. This advert format is easily digestible by a user with a single glance. By using this format any existing creative you may have using other text advertising systems will be simply integrated.

I don't want to advertise a URL, can I use those characters for another type of call to action?

Yes, simply click the 'Allow more characters' link to reallocate them to the body. We do suggest you use the characters for some kind of call to action for maximum effectiveness.

What is the best way to write a BeamAd?

  1. Use a description of your offering for the heading. e.g. SYDNEY FANCY DRESS. This will get peoples attention and create relevance quickly.
  2. If you are using a phone number in the body, format it correctly, on most modern phones the number can be used from an SMS immediately for dialing. Try not to put postcodes and phone numbers nest to each other as they will link together to become a long phone number in the SMS.
  3. Always use a call to action. Some popular calls to action for SMS are, call this number, visit this address, reply to this message, visit this mobile URL, add this to your address book and bring this SMS to this address for a discount .

Using a call to action will help you measure response to your adverts.

How do I target my Ad?

There are 3 ways to target your advert.

  1. Country. Allowing advertisers to target based on the country location of the person clicking the Beam Service. Targeting to specific states and cities will be available in the future. From the 'Target Ad' tab, select one or more countries to limit your delivery to and click the arrow to add them.
  2. Network Category. These are a list of 20 common advertising categories that we have identified as primary targets for Advertisers. When a category is targeted the BeamAds system randomly select a BeamAd from the pool of Advertisers who have targeted this category. From the 'Target Ad' tab select 'BeamMe Publisher Network', select one or more of the categories that you would like to advertise in and click the arrow to add them. Now click the 'Set Budget' button or tab to continue.
  3. Website URL/Public Placements. A Publisher may elect to make their entire website available for public advertising directly. To target a URL select 'A certain website' from the 'Target Ad' tab, enter the URL in correct format (e.g. http://www.website.com, www.website.com or website.com) and click the 'Check' button. In the panel below under Placements available you should see the URL and a list of any Placements that the Publisher may have to bid on. Select the URL or placements you would like then click the 'Set Budget' button or tab to continue.

How do I bid for the ad space?

In the 'Set Budget' tab you will enter a bid that you would like to pay per delivery of your advert. The more you bid, the more your ad will be shown. If you have selected to deliver your advert directly to a website the bid will be submitted to the publisher who will have the option auto accept or decline the bid.

How do I apply a budget to my campaign?

In the 'Set Budget' tab you will assign a daily budget and create a campaign. If you would like to add an advert to an existing campaign you can select the campaign from the drop down menu, your new advert will be assigned to that campaign budget. If you would like to create a new campaign, click the 'New campaign' link, enter the name and the maximum amount per day you would like to spend.

I received an email inviting me to advertise on Beams?

Publishers have the option to invite advertisers to Private Placements on their site. In the invitation you will see a price that the Publisher is requesting you pay per Beam. You may accept or reject this invitation. On accepting the invitation you may immediately create an ad submission or save it for later. The invitation will remain in your Ad Control Panel until you delete it, this will allow you to create as many ads as you need to for that Placement.

I received a notice in my Ad Control Panel inviting me to advertise on Beams?

If you have advertised with a Publisher before on Public Placements they may invite you to more exclusive Private Placements, these invitations will appear in your Ad Control Panel. On accepting the invitation you may immediately create a submission or save it for later. The invitation will remain in your Ad Control Panel until you delete it, this will allow you to create as many ads as you need to for that placement.

How do I submit my Ad? When does it go live?

On the 'Review' tab you can see all the details that you have entered, if you are happy with your submission click the 'Submit' button. When you submit your advert it will be sent to the Publisher for approval, you can monitor the state of your submission from your Ad Control Panel. If the publisher has their settings set to auto-approve your ad will be available immediately otherwise you must wait until they approve it. All Network Category ads go live immediately.