BeamAds Help
What is BeamAds?
Through the BeamMe.Info web to mobile platform advertisers can now send targeted ads alongside user requested information from websites to mobile phones.
BeamAds is our advertising system which allows advertisers to set up the text message adverts to attach to the bottom of your Beams. These BeamAds can be targeted to our pre-defined Network Categories or directly to user defined Placements on a website.
What does a BeamAd look like and where does it appear?
A BeamAd consists of 130 characters that is attached to the bottom of your Beam. If you are in a country that does not support concatenated or multiple SMS messages your BeamAd will be sent as a separate SMS. It is made up of a head line (25 chars) in all caps, body (70 chars) and an optional URL (35 chars) which can be live depending on the capabilities of the handset. If the Advertiser elects not to use a URL the extra 35 characters can be reassigned to the body for another type of call to action. Here is an example:
SYDNEY COSTUME HIRE
Snog the Frog. Closest to the CBD.
For opening times and address visit
http://m.snogthefrog.com.au
What is a pre-defined Network Category?
These are a list of 20 common advertising categories that we have identified as primary targets for Advertisers. Through the Beam Code Generator Publishers can assign one or more categories to their Beams.. When a category is targeted the BeamAds system randomly select a BeamAd from the pool of Advertisers who have targeted this category.
What is a Placement?
A Placement is a selection of Beams that have been defined by a publisher in order to give their advertisers more targeted inventory. When you are invited to advertise or are targeting a particular website you will be given the option to choose from specific Placements that the publisher has created.
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