Case Studies
- Name: homehound.com.au
- Advertising available: Yes
- Category: Real Estate
- Average number of Beams sent per month: 3,000
- Website address: www.homehound.com.au
One of Australia's best known real estate listing websites homehound.com.au has implemented advertiser supported Beams which give them enhanced usability and also new advertising inventory to their site. The early adoption of Beam technology on their site proves that they are agile enough and forward thinking enough to take on their big competitors.
- Name: AussieWeb
- Advertising available: Yes
- Category: Directory Listings
- Average number of Beams sent per month: 15,000
- Website address: www.aussieweb.com.au
AussieWeb has utilised BeamMe to make its listing service more engaging to
its users. Users can search for a local service and when they have found what
they are looking for send themselves the contact details to their mobile phone.
Phone numbers and email addresses within the SMS message are active on most
modern phones easily facilitating direct connection and eliminating the need
for entering a phone number or email address.
- Name: Honda Australia
- Advertising available: No
- Average number of Beams sent per month: < 500
- Website address: www.honda.com.au
Honda has utilised Beams to send address and phone details from its dealer locator on its website. They have found it a great way to enhance the functionality of the service and also a great way to measure the effectiveness of the tool.
"The value in using Beams is that it delivers a useful service for our
customers at no cost to the end user, unlike many SMS options currently available."
Corinne Wilson, eBusiness Manager, Honda Australia.
- Name: Flight Centre Australia
- Advertising available: No
- Average number of Beams sent per month: 2500
- Website address: www.flightcentre.com.au
Flight centre are enhancing their booking confirmations with Beam functionality.
No longer do their customers have to write down or print out their flight
details. They can have them easily sent to their phone as an SMS.
- Name: The Green Pages
- Advertising available: No
- Average number of Beams sent per month: < 500
- Website address: www.thegreenpages.com.au
The Green Pages is a directory of Australias best green companies. Users of the site can get contact details of companies in the directory sent directly to their mobile phone using Beams. The Green Pages has integrated Beams into their premium listings only which allows them to recover the cost of the SMS by adding in a small charge to the client.
“As a web developer it’s rare to find a web application that’s
not only a breeze to integrate and maintain but also provides our customers
with a genuinely useful tool. Since installing BeamMe we have noticed visitors
coming back again and again to use it, increasing traffic and time spent on
our website. I even use it myself!”
Eddy Respondek, Manger Information Technology, TheGreenPages.com.au
- Name: Best Restaurants of Australia
- Advertising available: Yes
- Category: Lifestyle and Entertainment
- Average number of Beams sent per month: < 500
- Website address: www.bestrestaurants.com.au
Best Restaurants is one of Australia's premier restaurant listing sites. They
have added Beams to their site to allow users to send themselves restaurant
addresses and contact details. Users can send themselves these details or if
they have organised a restaurant they can send the details to all of their
invited guests.
- Name: Bar Finder
- Advertising available: Yes
- Category: Lifestyle and Entertainment
- Average number of Beams sent per month: < 500
- Website address: www.barfinder.com.au
Barfinder is a completely independent and objective guide to the best bar scene in Australia! The guide includes Melbourne bars, clubs, pubs and nightlife, and is produced by Melbournians who know first hand exactly how unique the Melbourne bar scene is. They have added Beams to their site to allow users to send themselves bar addresses and contact details.
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